What’s the easiest way to get more new patients to your practice? Every practice owner wants the easy answer so when the cell phone rings and some snake oil salesman starts talking; it can be easy to get suckered. And then be left paying month after month for a service that does little or nothing.
Here’s how to prevent getting sold and instead locate an online medical marketing firm that provides value. Ask these 5 questions.
* Will they measure success in terms of trackable new patient leads?
* Do they really charge month to month or lock people into long-term contracts?
* Can they offer proof the service(s) generate more new patient calls?
* Are they transparent or do they hide fees?
* Will they manage your marketing to suit your needs?
* See below for that particulars on each.
1. Will they measure success in terms of new patient leads?
Should you own a practice, the purpose of medical marketing is always to do just something, which would be to get more new patients calling or emailing your practice. It’s to not the number of ad impressions or Google views, branding, or page impressions or even total quantity of calls you obtain. None of these things can be converted into new patients and sales.
Most medical marketing firms attempt to bury you in data about things which has no tangible benefit. Many will even ask you to put special coding on your own website throwing off your current marketing metrics. Instead search for a marketing firm which uses call tracking and form fill tracking to accurately figure out how many NEW Patients contact you every month.
2. Do they charge month to month or lock people into long-term contracts?
Long-term contracts needs to be a large red flag. It’s a sales tactic to sell something people would want to dump inside a month or two that keeps you investing in 6-one year for something which does nothing. Ensure that you pick a medical marketing firm that charges over a month to month basis. That way, they’ll must carry on and earn your small business every month.
3. Can they provide proof the service(s) generate more new patient calls?
Ever had someone call to pitch you “geo-fence display,” “retargeting,” “banner ads,” “newspaper ads,” “magazine ads,” or “beacon marketing?” The most important thing you ought to know is the fact that none of those work then one is even illegal. There is certainly zero proof that utilizing these marketing tools will attract a single new patient. However, there is lots of evidence these are just approaches to charge your practice for services that do nothing.
Geo-fence display pushes texting to prospects driving by the practice. Which is not merely annoying, and if it worked would mess with this scheduling. In reality, it doesn’t generate leads. Smart idea if you had a bar in a sports stadium. Bad idea for medical practices.
Retargeting is advisable, for most local business owners but Google’s views it as a a violation of HIPAA. Using retargeting ads could put your practice in jeopardy.
Banner ads? Again no evidence they generate any new patient calls and plenty of evidence they’re a complete waste of money. Same for newspaper ads, magazine ads and beacon marketing.
Bottom line is before you sign up for marketing get proof the service works to generate new patient leads then speak to a couple of clients who’ve tried it.
4. Are they transparent or do they hide fees?
When it comes to price you’d like to know what you’re paying for, right? Yet a standard ripoff strategy in the market would be to charge for Pay-Per-Click ads according to a mythical ad cycle, say $1000 per cycle. Then the firm refuses to really provide information on how a lot of those funds is going to actual AdWords spend versus within their pockets.
The sole transparent way to charge for medical PPC would be to charge a monthly management fee and then have you pay for the AdWords spend entirely on your bank card. That way you know just how much you might be make payment on marketing firm to handle your medical PPC and how much went along to Google’s AdWords.
5. Do they really manage your marketing for you personally?
There are a lot of low-cost online marketing services available that offer you usage of software so you can manage your marketing yourself. For instance, you will find a couple of firms that sell online review software, and almost none that train your team using it and ensure it’s helping you.
Getting access to powerful online marketing tools is great, theoretically, for those who have a Ph.D. in online marketing and 40 hours a week to spare. On the other hand, if you already have a job helping patients, they are just a large total waste of time and funds.
Make sure to check that this marketing firm does the work, which means you can focus on what you do best which can be helping patients. What’s the quickest method to attract new patients? Make certain for every dollar you put money into lead generation you’re getting nlphhf along with a positive ROI. It’s that simple. And steer clear of all the nonsense about geo-fence displays, retargeting, banner ads as well as other things which does nothing for your medical practice.