On National Pretzel Day, Philly Pretzel Factory will celebrate its fans by providing away pretzels for the eleventh consecutive year. With over 170 locations, the nation’s largest Philly-style pretzel brand is expecting to distribute more than 50,000 pretzels this year. On Thursday, April 26, traditional and Walmart locations system-wide will offer Philly Pretzel to every guest who enters the store in honor of the national holiday. Additionally, Philly Pretzel Factory locations will award the initial 100 customers in line with a card redeemable for a free pretzel every day throughout the month of May.
“Whenever we started giving out pretzels on National Pretzel Day, we didn’t realize what a huge success the holiday would become,” said Dan DiZio, CEO and co-founder of Philly Pretzel Factory. “We have guests who start asking regarding the pretzel giveaway in January, and that we know the only reason we’ve had the opportunity to be successful as a business is caused by their patronage. We celebrate the vacation to give back and thank our loyal customers because we truly appreciate them.”
National Pretzel Day began in 1983 when Philadelphia Rep. Robert S. Walker declared his favorite food was deserving of the own holiday. During the time of the initial declaration, but long before Philly Pretzel Factory was built, DiZio already experienced a knack for selling the knot-shaped delights. At age of 12, DiZio would ride his bike to a corner of Southampton and Roosevelt Boulevard to sell his very own pretzel creations. The young entrepreneur would sell five pretzels for $1, averaging total sales of 1,000 pretzels per day. After giving a cut towards the supplier, DiZio would pocket $100 and ride home.
In order to turn his pretzel stand into something larger, DiZio teamed with college buddy Len Lehman in 1998 to produce the first Philly Pretzel Factory blueprint. Since that time, the brand has expanded from one location within the Mayfair neighborhood in Philadelphia to 170 locations in 17 states over the U.S., from Massachusetts to Florida on the East Coast and also to Nevada on the West Coast. The company is on pace to incorporate 25 new locations this season with franchise owners over the U.S.
“Although we have a huge presence over the Mid-Atlantic, we’ve been expanding our footprint into new markets within the last few years,” said Tom Monaghan, Chief Development Officer of Philly Pretzel Factory. “National Pretzel Day permits people in markets outside the Mid-Atlantic to interact with our brand name and taste our freshly baked pretzels.”
The company’s presence continues to be growing in newer markets, including Massachusetts, Ohio, Illinois, Indiana, Missouri, Texas and Vegas, with many of the brand’s newer franchisees using a link with the item back in the Philadelphia area. Now, Monaghan is hoping to fill in those markets with additional franchise prospects that are looking to delight their local communities owxape pretzels “served hot outta the oven.” Learn more about franchising opportunities here.
Philly Pretzel Factory offers consumers a fresh, satisfying snack using their fresh-baked pretzels which can be “served hot outta the oven.” Philly Pretzel Factory was founded in 1998 by college buddies Dan DiZio and Len Lehman and contains grown to the largest Philly Connection Catering Menu on earth, feeding customers at 170 franchised locations spreading across the nation out of Philadelphia. Philly Pretzel Factory’s menu provides the traditional Philly style pretzel as well as includes pretzel twists, mini pretzels, rivets, pretzel dogs, cheesesteak pretzels and a number of mustards. These products can be found in a stand-alone bakery, transportation and entertainment venues, and in the nation’s largest retailer, Walmart. For additional info on Philly Pretzel Factory, visit www.phillypretzelfactory.com. To inquire about franchise opportunities, visit www.ownappf.com.