Webmasters who own PBNs participate in covert activity. They must conceal their network from prying eyes. Consequently, they prevent bots from businesses like Ahrefs and Majestic from crawling their sites. That way, their clients’ competitors can’t see what they’re doing.
It’s all pretty clever, but the clients of those PBN owners put so much of faith inside their ability to cover their tracks. If, for reasons unknown, those tracks aren’t covered adequately, then those PBNs could easily get discovered and all of their backlinks is going to be worthless. Keep in mind also that the way that PBN owners block bots from crawling their website is by updating the robots.txt file. But there’s no written law saying any company has to obey what’s inside the robots.txt file!
Even worse, bots are able to see what’s inside the robots.txt file. If this looks like the website is blocking plenty of bots from crawling, that might in and of itself be considered a sign to Google that this website is shady. If Google does determine that this website is link-spam haven, then expect the backlinks on the site to be worthless.
Those who own PBNs aren’t operating a charity. You’re going to have to purchase your backlinks. Just how much will you pay? That depends on the trustworthiness of the PBN owner and whether you’ve got your hands on a promo code. Generally, anticipate to spend several hundred bucks for around 1 to 5 backlinks. Each backlink can come coming from a different domain on the PBN.
In return for the cash, you’ll often get absolutely no evidence the links you purchased are live anywhere. Why? Remember, PBN owners hide their sites. So instead of getting a list of pages with backlinks, you’ll just get a summary of domains which include your links with TF/CF info for each and every domain.
One other reason to try PBNs and purchasing backlinks: it’s usually the case that they’re run by one individual who has almost no leisure time. As a result, the PBN webmaster “creates” content for you personally by just spinning existing content on the web. If you’re unfamiliar with the thought of “spinning,” it’s wherein some blackhat enthusiasts take content that’s already online and use software to paraphrase it. That’s how they avoid duplicate content penalties.
However , spinning software isn’t anywhere near perfect. It’s frequently the case that spun content appears like something authored by a young child in Kindergarten. If Google detects poor grammar in the article that links returning to your website, you are able to bet it can devalue the web link. When that occurs, you won’t get anything for the money you spent.
Webmasters who host PBNs are also notorious for utilizing shortform content. A backlink you buy will usually end up in a post that merely has about 300-350 words. Quite simply, PBN owners do exactly enough to help you get some qunpqg juice. That doesn’t look authentic, and it probably isn’t likely to fool Google for much longer. Take into account that you’ll see much better SEO benefits with longform content, that is rarely offered when you purchase backlinks.
We’ve already highlighted a couple of ways in which Google can determine if you are buying backlinks. First, it may see if the web site is trying to protect its tracks digitally. Second, it might get on the spun content.
There are more methods Google knows, though. For instance, some of your backlinks may not be relevant. Should you pay for a backlink on a website that handles pets and it also points for your site that’s all about auto repair, Google’s algorithm will observe that. The backlink won’t appear “right.”
Also, should you go cheap and purchase backlinks from low-quality websites, Google will quickly determine that they’re probably spam. Moreover, you can be assured the folks at Google are monitoring the black hat sites to discover people selling backlinks. When you can look for a vendor that’s selling backlinks, so can Google.