Astrology is actually a meme, and it’s growing in that blooming, unfurling manner in which memes do. On social media, astrologers and astrology meme machines amass tens or tens of thousands of followers, people joke about Mercury retrograde, and categorize “the signs as …” literally anything: cat breeds, Oscar Wilde quotes, Stranger Things characters, varieties of french-fried potatoes. In online publications, daily, weekly, and monthly horoscopes, and zodiac-themed articles flourish.
This isn’t the first moment โหราศาสตร์ had and it also won’t function as the last. The practice has been around in different forms for thousands of years. More recently, the brand new Age movement of the 1960s and ’70s came with a heaping helping in the zodiac. (Some also reference the New Age as the “Age of Aquarius”-the 2,000-year period after the Earth is considered to go to the Aquarius sign.)
In the decades involving the New Age boom and today, while astrology certainly didn’t vanish entirely-you can still regularly find horoscopes in the back pages of magazines-it “went to being a little bit more within the background,” says Chani Nicholas, an astrologer situated in La. “Then there’s something that’s happened during the last five-years that’s given it an edginess, a relevance for this particular some time and place, that it hasn’t had for any good 35 years. Millennials took it and run by using it.”
Many people I spoke to for this particular piece said that they had a sense that the stigma mounted on astrology, while it still exists, had receded because the practice has grabbed a foothold in online culture, especially for young people.
“Over the past two years, we’ve really seen a reframing of New Age practices, very much aimed toward a Millennial and young Gen X quotient,” says Lucie Greene, the worldwide director of J. Walter Thompson’s innovation group, which tracks and predicts cultural trends.
Callie Beusman, a senior editor at Broadly, says traffic for that site’s horoscopes “has grown really exponentially.” Stella Bugbee, the president and editor-in-chief of The Cut, says a typical horoscope post on the site got 150 percent increased traffic in 2017 compared to year before.
In some ways, astrology is perfectly designed for the web age. There’s a minimal barrier to entry, and nearly endless depths to plumb if you feel like falling down a Google research hole. The accessibility to more in-depth information online has given this cultural wave of astrology a specific erudition-more jokes about Saturn returns, fewer “Hey baby, what’s your sign?” pickup lines.
A fast primer: Astrology is not really a science; there’s no evidence that one’s zodiac sign actually correlates to personality. But the system has its own sort of logic. Astrology ascribes meaning towards the placement of molzct sun, the moon, and also the planets within 12 parts of the sky-indications of the zodiac. You likely know your sun sign, the favourite zodiac sign, even though you’re not an astrology buff. It’s based upon where the sun was on your birthday. But the placement from the moon and each one of the other planets during the time and location of your own birth adds additional shades for the picture of yourself painted from your “birth chart.”
“The kids today along with their memes are like an ideal context for astrology.” What โหราศาสตร์ยูเรเนียน are meant to do is offer you information about exactly what the planets are going to do at this time, and later on, and exactly how everything that affects each sign. “Think from the planets being a party,” explains Susan Miller, the most popular astrologer who founded the Astrology Zone website. “You may have three people talking together, two could be over within the corner arguing, Venus and Mars could be kissing each other. I need to make sense of those conversations which are happening each month for you personally.”