An online success business can not be led without email marketing. Lots of people realize that it is vital to have a website but having a website is only one step in creating successful online presence. You have to stay in touch with your clients and prospects. You must have a two-way communication with your clients and prospects and the easy way do that is to have an email newsletter. To send emails to your customer you require the right email marketing software.
Choosing your email marketing software is probably the most essential steps you have to consume e-business. What are those necessary steps in choosing e-mail marketing software?
Free or fee-based – The very first thing you will have to decide in selecting software for the email campaigns will be whether you need to use free or fee based software. Many people may say: “There is much free software on the Internet. Why would I purchase e-mail marketing software?” It is because some individuals still don’t have a habit to get things on the Internet, especially non-tangible items such are software and services. Many individuals still don’t realize the power of free email marketing so that they think which can be content with a free service.
One of the most famous contemporary economists, a Nobel Prize winner Mr. Milton Friedman claimed that there is absolutely no such thing like free launch. There is yet another statement saying “You receive whatever you purchase”. I go along with these two statements. These happen to be proven on many examples, especially on the Internet.
You can opt for free software for email marketing but you may be limited for a few more complex options. Some big portals offer free services for creating groups. This really is OK, but in this case you may send your email messages without many important features like personalization, email tracking, sending SMS, using CSV files etc. I don’t must mention that many “free” e-mail marketing software providers includes their ads inside your email newsletter. I assume that you don’t want that within your business email communication.
Some other free software like the free version of Group Mail will have limitation on the quantity of subscribers per one session. In cases like this it will be possible to send out your email newsletter to 100 subscribers at the same time and then in paid version to unlimited quantity of subscribers and create unlimited quantity of lists.
It is recommended that you use fee-based e-mail marketing software for your business email campaigns. However, you always have to search for a provider who provides a free trial offer, also.
Important features – You must find out if your email company offers these several important features.
1)Personalization – personalization is one of the most essential things that e-mail marketing software must provide. With good personalization you will have better open rates and click-through rates. Some more advanced e-mail marketing software like Group Mail paid version offers if-then personalization for users who wish to obtain the maximum personalization.
2)Monitoring – email marketing is popular and useful because results can be measured effectively. You must ask your email service provider if their product offers ability for detailed reports for open rates, click-through rates, deliverability…If their main product doesn’t offer that it is essential that they offer additional service which can be easily integrated using their main product.
3)Scalability – one of the main features of modern software program is scalability. At this moment you may want software that will be able to send one thousand emails at the same time nevertheless in 3 years your membership base can be 5,000. Will your software be able to handle that?
4)Creating HTML newsletters – HTML newsletters have better response rates than email newsletters in plain-text format so this is also one more thing you must consider in choosing your e-mail marketing software. Without sending your email newsletter in HTML you won’t be able to do email tracking.
5)Integration with existing applications and databases – your email marketing software has to offer you capacity to import data from existing applications and databases like SQL Server, Oracle, MySQL, Access, FoxPro and Excel. Also, it is quite useful that it may be integrated with popular email clients like MS Outlook.
6)International Character Support – Online businesses have to have a global focus therefore it is useful that email marketing software provides support for International Characters.
7)Plug-ins and updates – it is very important the email provider constantly works on creating useful plug-ins and updates to make your job easier and much more effective.
8)Technical support -Should you be an average Internet user without technical knowledge you will probably want to get support to your software. How good can be your email service provider when it comes to technical support?
Desktop email software vs. Hosted ASP – Now when you know do you want free or fee-based software and things to look in your email marketing software you need to decide do you want to have desktop email marketing software approximately called Hosted ASP. Both types have limitations and advantages. You have to choose the best choice for you.
Desktop email software like Group Mail Plus, one of the leading desktop email marketing software, has several huge advantages. The most important is the fact specifics of your subscribers are kept private and secure all on your own computer. Dot com crash will not be so far behind us. Imagine which you have several thousand clients and make use of web based service from the company that can later go out of business. You are able to only imagine how which could affect your business and credibility! With Group Mail Plus you can handle sxoest unlimited variety of groups with unlimited number of recipients in each. You will find a larger initial investment as compared to Hosted ASP which charge a monthly charge, however you will a full charge of your email campaigns and as time passes of using your software you will repay it.
With Hosted ASP you can expect to have a lower initial investment. You don’t need to buy software and hardware. However, cost is usually determined by the amount of emails you send so you pays more the way your membership base gets bigger which means this option will be far more expensive than a desktop e-mail marketing software option in the end.
You will see that selecting the best email marketing software is very important. You might have to bear in mind that this biggest investment is one that it must be paid – twice. So, choose your email marketing software wisely.